TikTok is introducing a updated setting that enables them to cut down on the quantity of AI-created content appearing in their streams. This move comes as the platform disclosed that it presently contains in excess of 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a full-scale release. This shift aligns with a surge in content created by AI, fueled by new video-generation tools.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A considerable share of this content is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is typically illogical or dreamlike.
“We know from our community that numerous viewers appreciate content produced via AI tools, from digital art to informative clips, and we intend to offer the community the ability to increase or decrease of that, according to their own choices,” said a spokesperson.
AI on the Platform
The platform shared that there are now over a billion videos on its app labeled as artificially created. In total, in excess of 100 m media items are submitted to the app daily, making clips made by AI a minor percentage of its complete catalog.
User Control Features
Viewers will be in a position to reduce or increase the volume of AI-generated videos they watch by using the “manage topic” setting in the platform and choosing AI-made media. Additional categories that are already be modified under the setting include politics, clothing, beauty, and choreography.
AI Disclosure Rules
Its guidelines require content makers to identify convincing artificially created content, and it forbids malicious AI impersonations of well-known individuals or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its community policies.
Furthermore, the app will henceforth apply an AI-generated tag to content produced via its proprietary AI systems, or identified by an industry-wide initiative for recognizing content made by AI. This step is intended to help prevent users from attempting to circumvent the tagging system.
Responsible AI Funding
The platform is furthermore establishing a $2m educational fund for professionals and groups to create informative material about using AI responsibly. This program will benefit educational bodies specializing in teaching computer science.
Content Safety Approach
The platform has defended its safety measures, during discussion over proposals to lay off a large number of safety staff in the UK. It is expected to eliminate hundreds of positions in its trust and safety department in London, with worker representatives and online safety experts raising concerns that staff are being displaced by machine-led review.
A company official stated that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most distressing content prior to it is viewed by humans. The company stated a significant reduction in explicit and harmful content reviewed by content reviewers over the past year due to reliance on its machine learning processes.
“We think that it’s essential to combine people and machines to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we also think it’s very important to reduce exposure to dangerous material as swiftly, which is why a lot of the machine support is proving valuable work at speed.”
